Company Selection
1. 12 companies were mentioned at first. Then we used two words to describe each company.
2. Then we divided all the description words into 3 categories and summarized each with 4 words.
3. After that we combined each category into one phrase.
4. Then we count the number of company from each category.
5. After that we summarized description stickers into 3 and count the number of companies that survived from the description.
6. Add all the number of each companies then choose one from all. And we finally came up with Beats by dre as our rebrand company.
Resources
- https://www.beatsbydre.com/
- https://brandmarketingblog.com/articles/good-branding/lifestyle-brand-case-study-beats-by-dre/
- https://www.headphonesty.com/2018/07/true-value-beats-headphones/
- https://www.businessinsider.com/the-story-of-how-beats-by-dr-dre-was-started-2014-10
- https://medium.com/@design.rush.ny/the-beats-by-dre-trademark-emphasizes-brand-superiority-with-impactful-imagery-512e3cf9f867
- https://blogs.illinois.edu/view/1262/87308
Rebrand Beats 